Alex Mottershead
Crafting experiences at the crossroads of strategy, operations, and creativity.Let's build something meaningful together.

About Alex
Strategic Experience Designer | Problem-Solver | Creative Thinker
I don’t do “good enough.” If something’s worth doing, it’s worth doing with intention. Every project I take on is designed to be thoughtful, impactful, and built to last.I thrive at the intersection of strategy and execution, optimizing programmatic operations, designing virtual and live experiences, and streamlining cross-functional workflows to create seamless, high-impact solutions. I focus on efficiency, engagement, and sustainability, ensuring every experience is practical, intentional, and built to last.
At my core, I am:
Deliberative & Analytical – I anticipate obstacles, break down challenges, and craft smart, sustainable solutions.
Highly Focused & Intentional – Every decision I make is thoughtful, ensuring that each experience is both practical and impactful.
Future-Oriented – I don’t just execute; I envision what’s possible and shape strategies that stand the test of time.
A great idea is only as powerful as its execution. The best solutions aren’t just creative—they’re practical, built to fit the people, time, and resources available. At the end of the day, my goal isn’t just to get things done. It’s to create smart, intentional, and lasting experiences that truly resonate.
Professional Experiences
Heroic Public Speaking
Premier training center for thought leaders, professional speakers, and authors serving a diverse global audience.
Sr. Experiential Design Manager & Program Manager
Feb. 2024 – Present
Lead virtual and live program operations, managing curriculum assets, LMS setup, and day-to-day execution across multiple offerings.
Oversee a team of 4 coaches and 30–40 students per cohort, ensuring smooth program flow, student support, and high engagement.
Spearheaded the launch of new programs and process improvements, collaborating cross-functionally to optimize workflows and streamline operations.
Provide cross-programmatic leadership, troubleshooting challenges, refining curriculum, and improving experience design across offerings.
Led the selection and implementation of a new LMS platform, enhancing backend efficiency and student experience.
Experiential Design Manager
Mar. 2023 - Feb. 2024
Led the pilot launch of a new service offering, integrating Performance Coaching packages into the organizational portfolio.
Managed all production elements of the Speaking Business Mastery program, overseeing multi-camera video shoots, prop design, and audio recording facilitation.
Identified the need for cross-programmatic leadership, initiating efforts to troubleshoot challenges, refine curriculum, and improve experience design across all programs.
Pioneered early process improvements and operational strategies that shaped the structure of the Senior Experiential Design Manager role.
Virtual Events Producer
May 2021 - Mar. 2023
Played a key role in rebuilding and relaunching in-person events post-pandemic, reimagining curriculum flow and event structure alongside the leadership team.
Produced and managed over 130+ event days annually, including live virtual programming and multi-day in-person classes.
Oversaw all virtual program execution, managing LMS platforms, live class logistics, and digital assets for core training programs.
Produced the inaugural The Referable Speaker webinar, supporting the CEO’s book launch through live production and coordination.
Served as producer for Season 4 of the Steal the Show podcast (Speakers with Money), guiding creative direction and execution of a unique, finance-focused season.
DPNAK Events
The official tourism marketing and promotion agency for Bucks County, PA, dedicated to increasing destination awareness and economic impact.
Day-of Event Coordinator
Jan. 2027 - Apr. 2020
Coordinate on-site logistics for weddings and special events, ensuring smooth execution from setup to breakdown across various venues.
Manage timelines, vendor communications, and client needs in real-time to deliver seamless, high-quality events.
Provide day-of support to the lead planner, assisting with vendor coordination, troubleshooting, and maintaining event flow.
Visit Bucks County
Award-winning wedding coordination and planning company serving the Philadelphia region.
Event Specialist
Jun. 2021 - Current
Managed and executed events and programs for travel, tourism, and hospitality partners, overseeing end-to-end planning, vendor coordination, volunteer management, event design, CRM data management, and on-site execution to improve engagement and build partnerships.
Implemented process improvements to streamline event planning, execution, and post-event analysis.
Chaired the Partnership Committee for Bucks County Career Pathways and served as committee member for Quakertown Alive Nature-Based Placemaking initiatives.
Originally hired as a Marketing & Events Intern, promoted to full-time Event Specialist based on performance and contributions.
The Ghostlight Players
Non-profit performing arts group based in Northeast Philadelphia.
Production Stage Manager
May 2019 - Dec. 2019
Facilitated day-to-day production logistics, supporting creative direction and ensuring seamless collaboration between departments.
Managed communication, scheduling, and coordination for a cast and crew of 30, ensuring smooth execution across rehearsals and performances.
Called over 300 technical cues, overseeing deck, lighting, and sound operations during live performances.
Additional Experiences
Early roles with brands including The Walt Disney Company, Marriott Vacations Worldwide, and Applebee’s Neighborhood Grill & Bar provided foundational experience in guest service, hospitality operations, and experience delivery, informing my approach to designing seamless, client-focused programs and events today.
Education
B.S. in Tourism & Hospitality Management
Temple University – School of Sport, Tourism & Hospitality Management
Aug. 2012 – May 2017
Magna Cum Laude
General Business Studies Minor
Let's Connect
Interested in collaborating, networking, or just saying hi—I'd love to hear from you. Let's start a conversation!
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